In early January, Facebook founder Mark Zuckerberg announced major changes coming to Facebook over the next few months. He stated there would be more emphasis on conversations among friends, and fewer business and media posts clogging up the News Feed. Translation: organic reach will be at its lowest. This isn’t shocking, considering how Facebook has decreased organic reach…
Read more
A social media audit is a thorough review of your social media profiles to ensure optimization is achieved for each respective network. So what does that mean, exactly? And why are we giving it away for free? Many business owners don’t realize there are optimizing opportunities within a social media profile because they don’t take the…
Read more
Have you heard the buzz about Facebook Live? Do you keep pushing it off because it’s intimidating? Think again. Let’s look at some of the reasons why you should be going Live: it’s cost-effective, it’s completely unique content, and it allows you to connect with your fans directly. A report from Coschedule found that Facebook…
Read more
One of the biggest challenges of posting on social media is creating original content. You’re pressed for time handling your business and sitting down to plan out effective posts requires a decent chunk of time. You don’t want to publish content that gets scrolled by over and over, though. We’ve gathered a few types of posts to…
Read more
Hashtags are everywhere. They even show up verbally in our conversations. But just because you see and hear of them everywhere doesn’t mean your business should be using them everywhere. There is a time and a place for hashtags, which we’ll explore in this article. Hashtags are a topic that can be one word or…
Read more
You have a business to run and you know social media is an important component of your business. It’s where your competitors are and it’s where your leads and customers are. So there’s no doubt you need to be on it as well. Do you have a plan or strategy to keep up with social…
Read more
You know you should plan your posts ahead of time, but sometimes life gets in the way and you find yourself in a social media pinch. You’ve got something to share, but you’re on the go with no desktop to make a graphic, and you know you need that graphic. High impact visuals are what…
Read more
You have products or services on your website and your social media posts regularly link back to your site to help with sales, but are you doing enough with social media? Maximize your efforts on each platform to make buying easier than ever. Here are 4 ideas to promote products on social media. 1. Use…
Read more
5 Common Social Media Mistakes Your Brand Should Avoid Social media has taken over our world—and a life of its own. There’s an art to it, yes, but also science. Social media gaffes here and there are par for the course as one navigates the streams of Facebook, Instagram, Pinterest, and a dozen other hot…
Read more
