Targeting the Right Audience on Social Media: Discovering Your Niche There are billions of users on social media, but only some of those users are your target audience. It’s vital to identify and connect with your target audience effectively so you’re not wasting money or time on those other users who don’t fit your customer…
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A social media marketing plan is a must for business owner–but where does one start when they’re busy running the rest of the business? We’ll make it click for you. Read on to start your social media marketing plan and then tweak each step to best fit your unique business. First…1. Define your goals: Start…
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Unlocking the Power of Pinterest: Why Small Businesses Need a Presence Introduction You likely already know about Pinterest, but has your business had success marketing on it? It seems to be overlooked these days, with all the hullabaloo over TikTok, Instagram Reels, and Elon Musk’s…well, whatever Twitter is now. Originally seen as a platform for…
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1M followers means little if they’re not engaged with your content. Social media content: quality over quantity is more important for your marketing goals. With millions of people using social media every day, it’s no wonder that businesses and brands rely heavily on these platforms to connect with their target audience. And if those brands…
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SEO (Search Engine Optimization) and social media are two powerful tools to help your business, but both of them require regular attention to be effective. SEO is one of the most important aspects of having a successful website. It can help you get more traffic, increase your rankings in search engine results, and make sure…
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LinkedIn is one of the most powerful tools for networking, job searching, and career advancement. It’s a great way to connect with professionals in your industry, find new job opportunities, and build your professional network. Let’s look at some of the benefits of LinkedIn networking. The Benefits of Networking on LinkedIn 1. Reach Out to…
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If extra time at home has you considering taking on another social media platform or maybe even thinking about your next round of ads, take a look at some updated social media user stats from Pew Research, Hootsuite, and Sprout Social. Facebook American User Demographics 75% of users identify as female63% identify as male 74%…
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One of the most frequently asked questions by new clients is, “What’s the deal with hashtags?” The question is often followed by, “I just don’t get it.” We understand; to someone who is new to the platform, they look messy, almost (dare we say it) spammy, and they’re everywhere on Instagram. But hashtags are VITAL…
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If quarantine has clamped down on your sales, it’s time to shift your marketing messages to reflect the truth of the times, even if that means less marketing and more transparency. What to Post During a Quarantine Share *your* story–how has this affected you and your business? We’re not saying break down on camera in…
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3 Ways to Build Trust on Social Media Every business wants a social media following of loyal customers. When you have a loyal following, you have an engaged audience; and when you have an engaged audience, you have a community that is often just as excited as you are about your services or products. This…
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