One of the most frequently asked questions by new clients is, “What’s the deal with hashtags?” The question is often followed by, “I just don’t get it.” We understand; to someone who is new to the platform, they look messy, almost (dare we say it) spammy, and they’re everywhere on Instagram. But hashtags are VITAL…
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If quarantine has clamped down on your sales, it’s time to shift your marketing messages to reflect the truth of the times, even if that means less marketing and more transparency. What to Post During a Quarantine Share *your* story–how has this affected you and your business? We’re not saying break down on camera in…
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3 Ways to Build Trust on Social Media Every business wants a social media following of loyal customers. When you have a loyal following, you have an engaged audience; and when you have an engaged audience, you have a community that is often just as excited as you are about your services or products. This…
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What are Stories? On both Facebook and Instagram Stories are an ephemeral feature that lasts for 24 hours, only to disappear forever after (Instagram allows you to save it as a Highlight). It can be a photo or video, full of filters, stickers, and other fun effects. You can run Story ads, too (more on…
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Some video titles are irresistible! Something about certain phrases really piques our interest, as shown by Wochit. So what’s the best title for your video? A quick google can show lots of advice and you’ll see search engine optimization (SEO) as the biggest piece. We’d agree that keeping SEO is important, but we also discovered…
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In early January, Facebook founder Mark Zuckerberg announced major changes coming to Facebook over the next few months. He stated there would be more emphasis on conversations among friends, and fewer business and media posts clogging up the News Feed. Translation: organic reach will be at its lowest. This isn’t shocking, considering how Facebook has decreased organic reach…
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A social media audit is a thorough review of your social media profiles to ensure optimization is achieved for each respective network. So what does that mean, exactly? And why are we giving it away for free? Many business owners don’t realize there are optimizing opportunities within a social media profile because they don’t take the…
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Have you heard the buzz about Facebook Live? Do you keep pushing it off because it’s intimidating? Think again. Let’s look at some of the reasons why you should be going Live: it’s cost-effective, it’s completely unique content, and it allows you to connect with your fans directly. A report from Coschedule found that Facebook…
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One of the biggest challenges of posting on social media is creating original content. You’re pressed for time handling your business and sitting down to plan out effective posts requires a decent chunk of time. You don’t want to publish content that gets scrolled by over and over, though. We’ve gathered a few types of posts to…
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Hashtags are everywhere. They even show up verbally in our conversations. But just because you see and hear of them everywhere doesn’t mean your business should be using them everywhere. There is a time and a place for hashtags, which we’ll explore in this article. Hashtags are a topic that can be one word or…
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