GREAT SCOTT SOCIAL MEDIA

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Sparking Conversations on Social Media

Sparking Conversation: The Secret Sauce to Social Media Engagement Social media can be a lonely place. You pour your heart and soul into a post, hit “publish,” and… tumbleweeds. Crickets chirping. The dreaded “seen by 12 people” notification. It’s enough to make you want to throw your phone in the nearest Instagram-worthy latte and call…
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Facebook Lead Ads: A Brief Guide

What are lead ads? Lead ads are a type of Facebook ad that allows businesses to collect contact information from potential customers. When a user clicks on a lead ad, they are presented with a form they can fill out to provide their name, email address, phone number, and other contact information you–the advertiser–want to…
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How to Spot a Facebook Scam

Important tip–never click on a link until you’ve confirmed it’s a legitimate email/message.Facebook is a popular social media platform with over 2.9 billion active users. This makes it a prime target for scammers. There are many different types of Facebook scams, but some of the most common ones you can spot: How to Avoid Facebook…
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Creating and Promoting a Facebook Event

How to Create and Promote an Event on Facebook Facebook’s 2 billion active users make it the most popular social media platform, so it makes sense that any event you’re hosting should be listed there for incredible reach. By creating a well-organized event page and promoting it effectively, you can generate excitement and interest in…
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Targeting the Right Audience on Social Media

Targeting the Right Audience on Social Media: Discovering Your Niche There are billions of users on social media, but only some of those users are your target audience. It’s vital to identify and connect with your target audience effectively so you’re not wasting money or time on those other users who don’t fit your customer…
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Social Media Marketing Plan

A social media marketing plan is a must for business owner–but where does one start when they’re busy running the rest of the business? We’ll make it click for you. Read on to start your social media marketing plan and then tweak each step to best fit your unique business. First…1. Define your goals: Start…
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Why small businesses need Pinterest

Why Small Businesses Need a Pinterest Presence

Unlocking the Power of Pinterest: Why Small Businesses Need a Presence Introduction You likely already know about Pinterest, but has your business had success marketing on it? It seems to be overlooked these days, with all the hullabaloo over TikTok, Instagram Reels, and Elon Musk’s…well, whatever Twitter is now. Originally seen as a platform for…
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Quality over Quantity on Social Media

Social Media Content: Quality over Quantity

1M followers means little if they’re not engaged with your content. Social media content: quality over quantity is more important for your marketing goals. With millions of people using social media every day, it’s no wonder that businesses and brands rely heavily on these platforms to connect with their target audience. And if those brands…
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SEO and Social Media

SEO (Search Engine Optimization) and social media are two powerful tools to help your business, but both of them require regular attention to be effective. SEO is one of the most important aspects of having a successful website. It can help you get more traffic, increase your rankings in search engine results, and make sure…
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The Benefits of LinkedIn Networking

LinkedIn is one of the most powerful tools for networking, job searching, and career advancement. It’s a great way to connect with professionals in your industry, find new job opportunities, and build your professional network. Let’s look at some of the benefits of LinkedIn networking. The Benefits of Networking on LinkedIn 1. Reach Out to…
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