Facebook Lead Ads: A Brief Guide

Facebook Lead Ads: A Brief Guide

lead ads: a brief guide in black and blue text

What are lead ads?

Lead ads are a type of Facebook ad that allows businesses to collect contact information from potential customers. When a user clicks on a lead ad, they are presented with a form they can fill out to provide their name, email address, phone number, and other contact information you–the advertiser–want to collect.

How to set up a lead ad on Facebook

To set up a lead ad on Facebook, follow these steps:

  1. Go to Ads Manager and click Create new ad.
  2. Select Lead generation as your campaign objective.
  3. Choose your target audience and set your budget and schedule.
  4. Create your ad. You can use text, images, and videos in your ad.
  5. Create a lead form. Your lead form can include questions such as name, email address, phone number, and company name. Have your privacy policy handy, too, because Facebook will ask you to supply a link to it.
  6. Review your ad and click Publish.

Benefits of lead ads

There are a number of benefits to using lead ads on Facebook, including:

  • Lead ads are a great way to…well, generate leads. Lead ads make it easy for users to provide their contact information, which can then be used to nurture and convert those leads into customers.
  • Lead ads are highly targeted. When you create a lead ad on Facebook, you can target your ad to a very specific audience based on demographics, interests, and other factors OR you can let Facebook find your audience for you. To be honest, Facebook is pretty good at finding your audience without too much direction, but it’s always a good test to see which audience gets more leads (we can help you with that!).
  • Lead ads are easy to use. Setting up a lead ad on Facebook is relatively easy, even if you have no prior experience with online advertising.

Tips for creating effective lead ads

Here are a few tips for creating effective lead ads on Facebook:

  • Use a clear and concise headline. Your headline should tell users exactly what your ad is about and why they should care.
  • Offer a valuable incentive. Why should users fill out your lead form? Offer them something of value, such as a discount, a free ebook, or a chance to win a prize.
  • Make your lead form easy to fill out. Ask for only the information that you need, and make sure that your form is mobile-friendly.
  • Use a strong call to action. Tell users what you want them to do, such as “Download our free ebook” or “Sign up for our newsletter.”
  • Use high-quality images and videos. Images and videos can help to capture attention and make your ad more engaging.
  • Test different versions of your ad. Try different headlines, images, audiences, and calls-to-action to see what works best for your audience.
  • Track your results. Use the analytics tools provided by Facebook to track the performance of your lead ads. This will help you to see what’s working and what isn’t working so you can make adjustments to your campaigns over time.


Lead ads are a great way to generate leads for your business on Facebook. They are easy to use, affordable, and highly targeted. If you’re looking for a way to generate more leads but don’t have the time to do it yourself, send us a message and we’ll help.


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