Social Media Content: Quality over Quantity
1M followers means little if they’re not engaged with your content.
Social media content: quality over quantity is more important for your marketing goals. With millions of people using social media every day, it’s no wonder that businesses and brands rely heavily on these platforms to connect with their target audience. And if those brands are focused on quantity too much–how many followers, how many likes, shares, watches, etc.–they’re missing out on the biggest piece of the puzzle: quality! Whether you’re writing one blog a month or three a week, it had better be good quality. Whether you’ve got 100 followers or 100,000, they’d better be real people genuinely interested in what your business has to say (and not from a country on the other side of the world who don’t need your service based in the US!). Why?
People, the real ones who want your product or service, will want to know about your products/service and will appreciate the time you take to provide quality content (maybe it’s a long-form blog rich with in-depth how-tos; maybe it’s a carousel post featuring eye-catching graphics with new information on each card). If you provide them with enough value or incentive, you’ve got an engaged follower likely to purchase (or who already has). If you’re simply throwing out content to “game the algorithm,” (or because you took a class from someone who said you should post 2x/3x/4x/day) you’re going to attract the wrong followers/non-customers or simply not reach anyone at all.
Social Media Content Statistics
Here are some statistics that support the importance of high-quality content over quantity on social media:
– According to a survey by Sprout Social, 64% of consumers want brands to connect with them on social media, and 57% of consumers are more likely to buy from a brand they follow on social media. This illustrates the importance of building a loyal and engaged audience on social media, which can only be achieved by providing high-quality content.
– A study by BuzzSumo found that longer form content, such as blog posts or in-depth articles, generate more engagement and shares on social media than shorter content. This shows that quality trumps quantity when it comes to creating content for social media.
– According to a study by Sprout Social, nearly 60% of consumers say that engaging and informative content from brands helps them make better buying decisions. This further emphasizes the importance of creating content that is not only visually appealing but also informative and valuable to your target audience.
– According to a study by Hootsuite, 68% of consumers say that images are a very important part of their consumption experience on social media. This shows that visual content is important on social media, but it’s also important to ensure that the images are of high quality and relevant to your audience.
Having quality content is crucial for brands looking to succeed on social media. By focusing on creating valuable and engaging content, you can build a more loyal and engaged audience, generate more leads and conversions, and establish yourself as a trusted authority in your field. The statistics show that quality content is what truly resonates with consumers on social media, and by putting effort into creating high-quality content, businesses can stand out in a crowded social media landscape.
As always, reach out to our team if you’d like help developing quality content for your business’s social media platforms.