2024: the year we started to turn to AI for quick answers instead of search engines. Instead of opening Google or Bing, more people are posing their questions to artificial intelligence chatbots. Let’s dig into why people are choosing AI search over traditional search engines and how social media influences search behavior. Once upon a…
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1M followers means little if they’re not engaged with your content. Social media content: quality over quantity is more important for your marketing goals. With millions of people using social media every day, it’s no wonder that businesses and brands rely heavily on these platforms to connect with their target audience. And if those brands…
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In early January, Facebook founder Mark Zuckerberg announced major changes coming to Facebook over the next few months. He stated there would be more emphasis on conversations among friends, and fewer business and media posts clogging up the News Feed. Translation: organic reach will be at its lowest. This isn’t shocking, considering how Facebook has decreased organic reach…
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