Why Links Are Killing Your Reach and What To Do About It You create social media posts with meticulous care and add your call-to-action at the end: a link to your website. You publish it and then…nothing. The reach is almost non-existent and there are no clicks to your website over the next several hours.…
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Business owners understand that social media isn’t just a nice-to-have; it’s as essential as having a website. For some businesses, particularly restaurants and local service providers, social media has actually become more important than a traditional website. Our restaurant clients, for example, use platforms like Instagram and Facebook as their primary digital presence, posting daily…
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And how to have a consistent, quality presence on this powerful search engine Pinterest probably makes you think of recipes, wedding planning, and house paint colors. It’s also a really powerful marketing tool that a lot of businesses aren’t tapping into, even in 2025. Pinterest is a visual discovery engine for people actively searching for…
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Social media management has evolved significantly with the rise of artificial intelligence (AI). What once relied on time-consuming, manual interactions is now being streamlined thanks to the power of AI. One of the most impactful uses of AI is its ability to automate responses and engagement, helping brands stay connected to their audiences without the…
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Tips to attract local customers Social media is a great tool for branding but it’s also powerful way to connect with the community and attract local customers. Today most people turn to online reviews and social media to discover businesses in their area. It offers business owners a unique opportunity to engage with your local…
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2024: the year we started to turn to AI for quick answers instead of search engines. Instead of opening Google or Bing, more people are posing their questions to artificial intelligence chatbots. Let’s dig into why people are choosing AI search over traditional search engines and how social media influences search behavior. Once upon a…
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How do emotions influence user behavior? Effective social media engagement isn’t just about posting content; it’s about understanding the psychology behind human behavior. By tapping into the emotional, social, and cognitive factors that influence online interactions, you can create content that resonates with your audience and drives engagement. Strategies for Time-Crunched Business Owners Now that…
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Time-Saving Legal Marketing Tips for Busy Lawyers As a time-crunched lawyer, juggling client demands, court appearances, and administrative tasks can feel overwhelming. And to get more clients and grow their practice, lawyers need effective marketing–which makes them feel like they need an 8th day of the week to accomplish that. Here are some practical legal…
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Create a Social Media Content Calendar in Minutes You’re busy running a business. You know social media is important, but finding the time to consistently create and post engaging content feels like chasing a rabbit–always just out of reach. To catch that rabbit–or rather, to mindfully plan content creation, we recommend using a content calendar.…
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As a small business owner, you probably wear all the hats. CEO, marketer, customer service rep, and often, the bookkeeper. With so much on your plate, finding time for everything can feel like an impossible task. But don’t worry, you’re not alone. Many entrepreneurs juggle multiple responsibilities, and there are strategies to help you reclaim…
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