Social media management has evolved significantly with the rise of artificial intelligence (AI). What once relied on time-consuming, manual interactions is now being streamlined thanks to the power of AI. One of the most impactful uses of AI is its ability to automate responses and engagement, helping brands stay connected to their audiences without the…
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Tips to attract local customers Social media is a great tool for branding but it’s also powerful way to connect with the community and attract local customers. Today most people turn to online reviews and social media to discover businesses in their area. It offers business owners a unique opportunity to engage with your local…
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2024: the year we started to turn to AI for quick answers instead of search engines. Instead of opening Google or Bing, more people are posing their questions to artificial intelligence chatbots. Let’s dig into why people are choosing AI search over traditional search engines and how social media influences search behavior. Once upon a…
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How do emotions influence user behavior? Effective social media engagement isn’t just about posting content; it’s about understanding the psychology behind human behavior. By tapping into the emotional, social, and cognitive factors that influence online interactions, you can create content that resonates with your audience and drives engagement. Strategies for Time-Crunched Business Owners Now that…
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Time-Saving Legal Marketing Tips for Busy Lawyers As a time-crunched lawyer, juggling client demands, court appearances, and administrative tasks can feel overwhelming. And to get more clients and grow their practice, lawyers need effective marketing–which makes them feel like they need an 8th day of the week to accomplish that. Here are some practical legal…
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Create a Social Media Content Calendar in Minutes You’re busy running a business. You know social media is important, but finding the time to consistently create and post engaging content feels like chasing a rabbit–always just out of reach. To catch that rabbit–or rather, to mindfully plan content creation, we recommend using a content calendar.…
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As a small business owner, you probably wear all the hats. CEO, marketer, customer service rep, and often, the bookkeeper. With so much on your plate, finding time for everything can feel like an impossible task. But don’t worry, you’re not alone. Many entrepreneurs juggle multiple responsibilities, and there are strategies to help you reclaim…
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These tactics may hurt your social media brand Let’s debunk 3 common myths that can hinder your social media success and leave you feeling frustrated. Myth #1: You Need to Post Constantly Ever heard the myth that you need to post constantly on social media–like multiple times per day? ➡️ Not true! Oversaturation is a…
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Sparking Conversation: The Secret Sauce to Social Media Engagement Social media can be a lonely place. You pour your heart and soul into a post, hit “publish,” and… tumbleweeds. Crickets chirping. The dreaded “seen by 12 people” notification. It’s enough to make you want to throw your phone in the nearest Instagram-worthy latte and call…
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What are lead ads? Lead ads are a type of Facebook ad that allows businesses to collect contact information from potential customers. When a user clicks on a lead ad, they are presented with a form they can fill out to provide their name, email address, phone number, and other contact information you–the advertiser–want to…
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