GREAT SCOTT SOCIAL MEDIA

Author: Maura Scott-Stackpoole

Legal Marketing Tips for Time-Crunched Lawyers

Time-Saving Legal Marketing Tips for Busy Lawyers As a time-crunched lawyer, juggling client demands, court appearances, and administrative tasks can feel overwhelming. And to get more clients and grow their practice, lawyers need effective marketing–which makes them feel like they need an 8th day of the week to accomplish that. Here are some practical legal…
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Create a Simple Content Calendar in Minutes

Create a Social Media Content Calendar in Minutes You’re busy running a business. You know social media is important, but finding the time to consistently create and post engaging content feels like chasing a rabbit–always just out of reach. To catch that rabbit–or rather, to mindfully plan content creation, we recommend using a content calendar.…
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Time Management Tips for Busy Business Owners

As a small business owner, you probably wear all the hats. CEO, marketer, customer service rep, and often, the bookkeeper. With so much on your plate, finding time for everything can feel like an impossible task. But don’t worry, you’re not alone. Many entrepreneurs juggle multiple responsibilities, and there are strategies to help you reclaim…
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Debunking Social Media Myths: Quality Over Quantity and Building Relationships

These tactics may hurt your social media brand Let’s debunk 3 common myths that can hinder your social media success and leave you feeling frustrated. Myth #1: You Need to Post Constantly Ever heard the myth that you need to post constantly on social media–like multiple times per day? ➡️ Not true! Oversaturation is a…
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Sparking Conversations on Social Media

Sparking Conversation: The Secret Sauce to Social Media Engagement Social media can be a lonely place. You pour your heart and soul into a post, hit “publish,” and… tumbleweeds. Crickets chirping. The dreaded “seen by 12 people” notification. It’s enough to make you want to throw your phone in the nearest Instagram-worthy latte and call…
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Facebook Lead Ads: A Brief Guide

What are lead ads? Lead ads are a type of Facebook ad that allows businesses to collect contact information from potential customers. When a user clicks on a lead ad, they are presented with a form they can fill out to provide their name, email address, phone number, and other contact information you–the advertiser–want to…
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How to Spot a Facebook Scam

Important tip–never click on a link until you’ve confirmed it’s a legitimate email/message.Facebook is a popular social media platform with over 2.9 billion active users. This makes it a prime target for scammers. There are many different types of Facebook scams, but some of the most common ones you can spot: How to Avoid Facebook…
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Creating & Promoting FB Events on black and white

Creating and Promoting a Facebook Event

How to Create and Promote an Event on Facebook Facebook’s 2 billion active users make it the most popular social media platform, so it makes sense that any event you’re hosting should be listed there for incredible reach. By creating a well-organized event page and promoting it effectively, you can generate excitement and interest in…
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Targeting the Right Audience on Social Media

Targeting the Right Audience on Social Media: Discovering Your Niche There are billions of users on social media, but only some of those users are your target audience. It’s vital to identify and connect with your target audience effectively so you’re not wasting money or time on those other users who don’t fit your customer…
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Social Media Marketing Plan

A social media marketing plan is a must for business owner–but where does one start when they’re busy running the rest of the business? We’ll make it click for you. Read on to start your social media marketing plan and then tweak each step to best fit your unique business. First…1. Define your goals: Start…
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