Author: Maura Scott-Stackpoole

SEO & social media on black and white background blog title graphic

SEO and Social Media

SEO (Search Engine Optimization) and social media are two powerful tools to help your business, but both of them require regular attention to be effective. SEO is one of the most important aspects of having a successful website. It can help you get more traffic, increase your rankings in search engine results, and make sure…
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benefits of linkedin networking on black and white background

The Benefits of LinkedIn Networking

LinkedIn is one of the most powerful tools for networking, job searching, and career advancement. It’s a great way to connect with professionals in your industry, find new job opportunities, and build your professional network. Let’s look at some of the benefits of LinkedIn networking. The Benefits of Networking on LinkedIn 1. Reach Out to…
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Social Media User Stats

If extra time at home has you considering taking on another social media platform or maybe even thinking about your next round of ads, take a look at some updated social media user stats from Pew Research, Hootsuite, and Sprout Social. Facebook American User Demographics 75% of users identify as female63% identify as male 74%…
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hashtags to use on instagram

The Scoop on Hashtags for New Businesses

One of the most frequently asked questions by new clients is, “What’s the deal with hashtags?” The question is often followed by, “I just don’t get it.” We understand; to someone who is new to the platform, they look messy, almost (dare we say it) spammy, and they’re everywhere on Instagram. But hashtags are VITAL…
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What to post during quarantine

What to Post on Social Media During Quarantine

If quarantine has clamped down on your sales, it’s time to shift your marketing messages to reflect the truth of the times, even if that means less marketing and more transparency. What to Post During a Quarantine Share *your* story–how has this affected you and your business? We’re not saying break down on camera in…
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3 Ways to Build Trust on Social Media

3  Ways to Build Trust on Social Media Every business wants a social media following of loyal customers. When you have a loyal following, you have an engaged audience; and when you have an engaged audience, you have a community that is often just as excited as you are about your services or products. This…
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Instagram and Facebook Stories

Instagram and Facebook Stories: Why and How to Use Them

What are Stories? On both Facebook and Instagram Stories are an ephemeral feature that lasts for 24 hours, only to disappear forever after (Instagram allows you to save it as a Highlight). It can be a photo or video, full of filters, stickers, and other fun effects. You can run Story ads, too (more on…
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10 Irresistible Video Title Phrases for maximum engagement

10 Irresistible Video Title Phrases

Some video titles are irresistible! Something about certain phrases really piques our interest, as shown by Wochit. So what’s the best title for your video? A quick google can show lots of advice and you’ll see search engine optimization (SEO) as the biggest piece. We’d agree that keeping SEO is important, but we also discovered…
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The End of Facebook for Businesses? Don't panic!

The End of Facebook for Businesses?

In early January, Facebook founder Mark Zuckerberg announced major changes coming to Facebook over the next few months. He stated there would be more emphasis on conversations among friends, and fewer business and media posts clogging up the News Feed.   Translation: organic reach will be at its lowest. This isn’t shocking, considering how Facebook has decreased organic reach…
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Why Get a Social Media Audit from Great Scott

A social media audit is a thorough review of your social media profiles to ensure optimization is achieved for each respective network. So what does that mean, exactly? And why are we giving it away for free?  Many business owners don’t realize there are optimizing opportunities within a social media profile because they don’t take the…
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