Best Businesses on Pinterest
And how to have a consistent, quality presence on this powerful search engine
Pinterest probably makes you think of recipes, wedding planning, and house paint colors. It’s also a really powerful marketing tool that a lot of businesses aren’t tapping into, even in 2025. Pinterest is a visual discovery engine for people actively searching for inspiration and products.
Let’s lay out some facts that back up why it’s such a unique platform. As of this year, Pinterest has 570 million users around the world. Over 50% of its users look at Pinterest as a platform to shop and the lifespan of a Pin can go for months, unlike posts on other social media platforms. Pinterest Lens searches have increased by 259% in the past 5 years, demonstrating the shift in how consumers search for products.
So which businesses should be on Pinterest? You probably already know: home decor and interior design, fashion and apparel, and food and beverages. Other top performing industries are crafts and DIYs, weddings, and travel/vacations. If your business falls in any of those categories, Pinterest is a must-have for your marketing plans.
How to maximize your efforts on Pinterest
An optimized pin can drive traffic to your website for months, maybe even years. By mastering SEO you can connect to the right audience. Here are some tips for optimizing your pins using SEO:
- Research keywords–start by searching on Pinterest for broad keywords related to your industry and then Pinterest will start recommending other related and popular keywords that are long-tail (broad keyword might be “garden,” while a long-tail keyword would be “gardening on a budget”)
- Checkout Pinterest trends regularly to see what is trending seasonally and what is always on trend (“evergreen”)
- Analyze competition–which keywords are your competitors using in their bio, pin descriptions, board titles? You might find something you’re missing.
- Always keep the customer in mind–think like your customer and brainstorm the problems your product or service solves. What terms would they use to figure out that problem?
- Optimize your Pinterest profile–use keywords in the description to help your profile be found by users searching those keywords, and don’t forget to claim your website. Claiming your website verifies that your brand is legitimate and allows you to get more in-depth insights and analytics.
- Make sure your Pinterest boards use SEO–use keyword-focused titles that accurately reflect the content of the board (Budget-Friendly Gardening Ideas is better than Gardening Ideas).
- Craft the perfect pin–each pin is an opportunity to rank high in Pinterest search results. Make sure the graphic is high quality (preferably 2:3 aspect ratio); use that keyword-drive SEO we’ve already talked about for the title and description; use 2 hashtags to help with discoverability without looking too cluttered.
- Enable rich pins–if your website has been claimed, make sure Rich Pins are enabled. It syncs info from your website (like product price, article headlines, etc.) to make your Pin more informative.
Consistently applying SEO principles across your Pinterest profile, boards, and pins will ensure you’re best utilizing this powerful engine for traffic, leads, and sales.