Sparking Conversation: The Secret Sauce to Social Media Engagement Social media can be a lonely place. You pour your heart and soul into a post, hit “publish,” and… tumbleweeds. Crickets chirping. The dreaded “seen by 12 people” notification. It’s enough to make you want to throw your phone in the nearest Instagram-worthy latte and call…
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What are lead ads? Lead ads are a type of Facebook ad that allows businesses to collect contact information from potential customers. When a user clicks on a lead ad, they are presented with a form they can fill out to provide their name, email address, phone number, and other contact information you–the advertiser–want to…
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Important tip–never click on a link until you’ve confirmed it’s a legitimate email/message.Facebook is a popular social media platform with over 2.9 billion active users. This makes it a prime target for scammers. There are many different types of Facebook scams, but some of the most common ones you can spot: How to Avoid Facebook…
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How to Create and Promote an Event on Facebook Facebook’s 2 billion active users make it the most popular social media platform, so it makes sense that any event you’re hosting should be listed there for incredible reach. By creating a well-organized event page and promoting it effectively, you can generate excitement and interest in…
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Targeting the Right Audience on Social Media: Discovering Your Niche There are billions of users on social media, but only some of those users are your target audience. It’s vital to identify and connect with your target audience effectively so you’re not wasting money or time on those other users who don’t fit your customer…
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In early January, Facebook founder Mark Zuckerberg announced major changes coming to Facebook over the next few months. He stated there would be more emphasis on conversations among friends, and fewer business and media posts clogging up the News Feed. Translation: organic reach will be at its lowest. This isn’t shocking, considering how Facebook has decreased organic reach…
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Have you heard the buzz about Facebook Live? Do you keep pushing it off because it’s intimidating? Think again. Let’s look at some of the reasons why you should be going Live: it’s cost-effective, it’s completely unique content, and it allows you to connect with your fans directly. A report from Coschedule found that Facebook…
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Hashtags are everywhere. They even show up verbally in our conversations. But just because you see and hear of them everywhere doesn’t mean your business should be using them everywhere. There is a time and a place for hashtags, which we’ll explore in this article. Hashtags are a topic that can be one word or…
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