GREAT SCOTT SOCIAL MEDIA

Social Media User Stats

Social Media Experts

Social Media User Stats

If extra time at home has you considering taking on another social media platform or maybe even thinking about your next round of ads, take a look at some updated social media user stats from Pew Research, Hootsuite, and Sprout Social.

Facebook American User Demographics

75% of users identify as female
63% identify as male

74% of users visit at least once a day
54% of users visit several times a day

58% of people in the US have become more interested in a brand after seeing it on Facebook Stories

51% of 13-17 year olds use Facebook
76% of 18–24 year olds use Facebook
84% of 25–30 year olds use Facebook
79% of 30–49 year olds use Facebook
68% of 50–64 year olds use Facebook
46% of 65+ year olds use Facebook

69% of those making less than $30K use Facebook
72% of those making $30K-$74,999 use Facebook
74% of those making more than $75K use Facebook

Worldwide Facebook Stats:
79% of users only use Facebook on their phone
The average organic reach of a post is 5.17% of the Page’s like, while paid average reach is 28% of total reach

Instagram American User Demographics

43% identify as female
31% identify as male

63% of users visited Instagram at least once a day
42% of users visited Instagram several times a day

72% of 13-17 year old use Instagram
67% of 18-29 year olds use Instagram
47% of 30-49 year olds use Instagram
23% of 50-64 year olds use Instagram
8% of 65+ year olds use Instagram

35% of those making less than $30K use Instagram
39% of those making between $30K-$74,999 use Instagram
42% of those making $75K or more use Instagram

Worldwide Stat for Instagram
92% of users follow a brand, clicked on their website or made a purchase from seeing it on Instagram

LinkedIn American User Demographics

29% of users identify as male
24% of users identify as female

12% of users visit LinkedIn daily
9% of users visited LinkedIn several times a day

17% of 18-24 year olds use LinkedIn
44% of 25-30 years olds use LinkedIn
37% of 30-49 year olds use LinkedIn
24% of 50-64 year olds
11% of 65+

10% of those making less than $30K use LinkedIn
26% of those making $30K-$74,999 use LinkedIn
49% of those making more than $75k use LinkedIn

Worldwide Stats for LinkedIn
62% of B2B marketers say LinkedIn generates leads
28% less cost per lead than Google AdWords

Pinterest American User Demographics

42% of users identify as female
15% identify as male

38% of 18–24 year olds use Pinterest
28% of 25–30 year olds use Pinterest
35% of 30–49 year olds use Pinterest
27% of 50–64 year olds use Pinterest
15% of 65+ year olds use Pinterest

18% of those making less than $30k use Pinterest
27% of those making $30k–74,999 use Pinterest
41% of those making more than $75k use Pinterest

Worldwide Stats for Pinterest
2x higher return on ad spend on Pinterest compared to other social platforms
29% more likely to try a new product within 10 months of launch

Snapchat American User Demographics

24% of users identify as female
24% identify as male

61% of users visit Snapchat at least once a day
46% of users visit it several times per day

73% of 18–24 year olds use Snapchat
47% of 25–30 year olds use Snapchat
25% of 30–49 year olds use Snapchat
9% of 50–64 year olds use Snapchat
3% of 65+ year olds use Snapchat

27% of those making less than $30k use Snapchat
26% of those making $30k–74,999 use Snapchat
22% of those making more than $75k use Snapchat

Worldwide Snapshat Stats
75% of users engage with augmented reality daily
60% more likely to make an impulse purchase

YouTube American User Demographics

78% of YouTube users identify as male
68% identify as female

61% of users visit YouTube at least once a day
32% of users visit YouTube several times a day

90% of 18–24 year olds use YouTube
87% of 30–49 year olds use YouTube
70% of 50–64 year olds use YouTube
38% of 65+ year olds use YouTube

68% of those making less than $30k use YouTube
75% of those making $30k–74,999 use YouTube
83% of those making more than $75k use YouTube

Worldwide YouTube Stats
23 minutes average time user spends on YouTube per session
80% of people who watched a YouTue video as part of buying journey bought early on

Twitter American User Demographics

24% of Twitter users identify as male
21% identify as female

42% of users visit Twitter at least once a day
25% of users visit several times a day

44% of 18–24 year olds use Twitter
31% of 25–30 year olds use Twitter
26% of 30–49 year olds use Twitter
17% of 50–64 year olds use Twitter
7% of 65+ year olds use Twitter

20% of those making less than $30k use Twitter
20% of those making $30k–74,999 use Twitter
31% of those making more than $75k use Twitter

Worldwide Twitter Stats:
Twitter users linger 24% longer on ads than users on other platforms
Tweets with hashtags gets 10x more engagement

Now that you’ve got some quick facts of social media user stats, do you know where your audience is hanging out? You don’t have to master all platforms nor is it likely your audience is on all of them. If you’re not sure which ones to cover, we can help! Just send us a message.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: